User Research
Qualitative Research
Usability Testing
Usability testing is a technique to evaluate a product by testing it with typical users. This method involving observation by experts can find usability defects through actual use of the product.
Expert Review
Expert review (in other words, usability inspection) is a procedure to evaluate a user interaction or a user interface by trained evaluators. This method can find problematic user interface design elements quickly and at low cost.
Focus Group
Focus group is a technique in which a group of people are asked about their perceptions, preferences, and attitudes toward a product or a service. Questions are asked in an interactive group setting where participants are free to talk with other group members.
Persona
Personas development is a method to create a concise description of one or more typical users and their use of a product or a service. The description consists of textual and visual information collected through user observations and interviews. Persona is an excellent tool for sharing the same goal among team members.
Quantitative Research
Online Survey
Our online survey is to clarify general ideas or tendencies in the market concerning perceptions, preferences, and attitudes toward the use of products or services by using web technology.
Web Analytics
Web analytics is a method to understand ways of optimizing actual web usage by measuring, collecting, and analyzing internet data.
Usability Labs
Observation rooms are equipped with one-way half mirror, cameras, monitor screens and audio equipment, and simultaneous translation of test sessions is performed.
User Research Projects
- Global research of usage of car navigation/audio/video systems
- User Interface evaluation of smartphones/mobile phones
- Operation of smartphones/mobile phones
- Global research of operability of digital cameras
- Global research of look and feel of digital cameras
- Look and feel of web pages
- Toiletries and bathroom products
- Digital TV usage
- Online shopping involvement
- Hot-spring sightseeing
- Working style
- Eco involvement
- Health involvement